kankaku

Packaging

kankaku was a project to create a brand name and then design a packaging solution for a theoretical touch-based beauty product (e.g., a perfume or body lotion). The packaging itself creates a luxurious sensory experience for the user, one that foreshadows the subtlety and quality of the product within. The form was developed to evoke the Japanese influence of the brand name and to emphasize the importance of texture as a primary vehicle for brand communication.